When I first set Bracken Presentations up in 1997, my aspirations were borne out of frustrations with the way I had seen others do it, and sometimes not do it in the past! I knew I could do better and I was ready to prove myself to clients and the sector alike.
Bracken's values were clear to me even then: I wanted to provide the best possible customer service at a fair price without getting carried away with all that 'agency-stuff' of flash cars, offices and gigantic expense accounts. I wanted to build a team that were considered the best in the business; quietly considering every detail before the client could ask; well-trained, solid and reliable.
Most of all, I wanted to build a reputation for excellence in events management rather than a swanky expensive brand.
Looking at where we are now, I can see that we have achieved this. It's been hard work all the way, difficult at times when we haven't placed our brand above our substance and ability to deliver. But for me, the rewards come daily through comments from clients who know we always give them a 'Rolls-Royce' service. There's nothing better than seeing a job well done; trusted relationships developed with clients and suppliers alike and a team that is happy doing what we do and able to work together effectively and professionally at all times.
The number of framework contracts and the amount of repeat business we have won over the years suggests that we must be doing something right . Perhaps we will bolster the Bracken brand a little, but what would be the point of that if we didn't deliver quality, creative events on time and to budget?
These are the qualities that I hope will see Bracken through the current challenging times facing all companies in the UK. I also hope that current and prospective clients will see the benefits of our service to them as a result and support us in our mission to succeed as conference and exhibition experts.